Modern consumers increasingly pay attention not only to the attractive appearance of products but also to their origin. The trend for conscious eating has given rise to the Clean Label concept, or "clean label" — it is a kind of trust marker between the manufacturer and the buyer. For vegetables and fresh mushrooms, this means absolute transparency of the growing process, the absence of hidden chemical additives, and the use of exclusively natural resources. Exactly this approach guarantees that a truly healthy and safe ingredient for the daily diet reaches your table without unpleasant surprises.

When we see fresh champignons on a supermarket shelf, their flawless appearance can be the result of completely different approaches to agronomy. In the philosophy of the "clean label", the main rule — is uncompromising honesty with the buyer. For mushroom products, this means a strict rejection of the use of aggressive pesticides, chemical bleaches to improve the commercial appearance, and artificial preservatives to extend the shelf life. A true Clean Label indicates that the mushroom grew at its natural pace and absorbed only beneficial substances from a clean environment. This is absolute transparency of the product's origin — from the very first stage of laying the mycelium to the moment of safe packaging.

The basis for forming a proper and healthy mushroom is its nutritional environment. In the concept of clean composition, the use of any chemical fertilizers or hormones for artificial growth acceleration is categorically prohibited. Instead, responsible manufacturers rely on organics. To get an ecologically clean product, it is necessary to adhere to a few basic conditions:
● use of exclusively high-quality and safe compost;● covering the beds with clean casing peat without heavy metal impurities;● watering with purified water with constant monitoring of its composition;● natural ripening speed without the use of synthetic stimulators.

Another important aspect of the clean label concept — is creating ideal conditions for growth without the intervention of aggressive chemistry. Instead of treating the crop with protective sprays against diseases, modern farms rely on technology. An ideal computerized microclimate is maintained in the growing chambers. The system automatically regulates the humidity level, temperature, and air circulation, making the environment unsuitable for the development of harmful microorganisms, but ideal for the growth of champignons. Such an approach is reinforced by strict adherence to sanitary norms and international food safety standards ISO 22000 and HACCP. This means that from the moment the compost is loaded to the cutting of the finished mushroom, the product does not come into contact with any dangerous substances.

A true clean composition is impossible without a modern technological approach to production. The Ukrainian company GriboLove fully shares the philosophy of the clean label, providing maximum transparency at every stage. Seven growing chambers operate at the enterprise, where an ideal microclimate is maintained using computerized systems. Thanks to the use of the best peat and compost, as well as strict compliance with ISO 22000 and HACCP standards with preparation for the implementation of FSSC 22000, the company guarantees the eco-friendliness of each batch. Exactly this responsible approach allows shipping fresh and safe champignons daily to distribution centers, from where they end up on the shelves of ATB, Epicenter, EcoMarket, or in the kitchens of famous pizzerias DOMINOS and PIZZA DAY.

The clean label concept in mushroom products — is not just a marketing ploy, but a real guarantee of safety for your health. By choosing champignons with a clean composition, you get a product without chemicals, growth stimulators, and preservatives, which grew at its natural pace under strict sanitary control. Giving preference to responsible domestic manufacturers like GriboLove, you make a conscious choice in favor of eco-friendliness, transparency, and flawless taste in every dish.